The packaging of a product is an extremely important part of marketing strategy since it will allow you to distinguish the product from competitors and attract customers. A product with unattractive packaging, no matter how good or useful it might be, will have a hard time getting the attention of the customer. As such, the sales and revenues of a business will be very low. And this is the reason why businesses spend thousands and millions of dollars to get on packaging design. Below, we look at seven important tips you should keep in mind when designing the packaging of any product.
Avoid Complex Designs
As far as possible, always stick to simple designs. Unnecessarily complicating the packaging design by adding in extra design elements will have a negative effect. People like designs that have a structure, pattern, and well laid out elements. Such designs evoke a sense of familiarity and warmth in people. So, it is better to stick with an attractive, simple design for the packaging.
Consider Personality Of The Business
When designing packaging of a product, one must always keep the personality of the brand in mind. How does the public perceive the brand? Is the company seen as cutting-edge, funny, trustworthy, etc.? What is the one characteristic by which the brand is known? Knowing the answers to these questions will provide you a good idea of the personality of the brand. And once you know it, you can design the packaging in complete harmony with the brand personality. For example, for a brand that has positioned itself for the millennial generation, bright colors, and edgy design is suitable.
When placing content on the packaging, be sure to position it in a way that the words mix well with the overall design. The words should never create a ‘break’ in the design. Instead, it must seamlessly be a part of the design itself. Customers, usually, only take a glance at a product when they scan the product shelf. As such, the words should be kept to a minimum and must clearly convey the message. For example, for a shampoo bottle, the name of the shampoo and the special ingredients it contains can be mentioned in the front. A detailed explanation of all the ingredients is absolutely unnecessary.
It is a fact that people judge everything by its cover. This is especially true if they are looking at multiple products in a short time frame like in a supermarket. And one thing that will definitely stand out is the quality of the printing. If the printing of the package is not good, say because of the washed out colors of the design, then the customer will also think that the product is also of low-quality. In contrast, if you use high-quality, glossy ink for printing, then people will be attracted to the product. This is why it is important that you only hire reputed printers for your packaging needs.
Keep It Functional
Never get too focused on the design aspect of the packaging that you forget to consider its functionality. Remember that packaging is a means to store a product safely. The customer must easily be able to take the product out of the package when they desire to use it. If you design a shampoo container in a way that it is very difficult to squeeze the contents out of it, then that is definitely flawed packaging design. And no matter how attractive the package looks, you have failed at creating a useful design.
Avoid Misleading People
Never give a false idea about the product through packaging. That is one of the worst things to do as far as product packaging is concerned. If the package designs indicate something that the product is not, then the customer will be completely disappointed even before they try the product. And this disappointment can make them perceive the product itself negatively.
Offer A Story
Try to present a story through packaging design, preferably about how the product as created. For example, if you are creating packaging for a chocolate bar, you can use illustrations to show the region from where cocoa was sourced from, the ingredients of the chocolate bar, the different layers of the bar, and so on. This will provide the customers a better understanding of what a product is, which makes them that much more likely to buy the product. For your creation to really take-off, make sure you have quality packaging like that found from Jansy Packaging.