As a business owner, you will know the importance of having a good online presence, and it will come as no surprise that an engaging, well-designed and user-friendly website is an essential aspect of growing your business from zero to hero. No matter what business you are in, from blogging to selling, consultancy to food, here’s a quick guide to creating and setting up a fab business website that you can be proud of.
Make an awesome SEO strategy
The world of SEO is a confusing one if you haven’t got a clue where to start, and learning everything that you need to know can take an exceptionally long time! If your time is precious and you would rather spend it on your business rather than learn the wizarding ways of the Internet, there are hundreds of SEO and digital agencies out there just waiting to take on a new project. An SEO strategy is, however, a vital part of growing your website and business; no SEO = being nowhere near the top of the search results!
Get creative with content
If you hadn’t already heard, content is king, and it’s not about to step down from its ruling of the Web any time soon. Create engaging, shareable and useful content and post it on your website to encourage users to visit your site and share what you and your team have created on their social accounts. You can test the impact of content and design by using A/B testing. What is A/B testing? I hear you say! Well, it’s all about collecting data and working out what works best for users by creating multiple pages on-site and analysing it. Easy!
What is the role of your website?
It is important to work out what role your website plays in your business. By having a set goal and strategy, it will make it much easier for you to work out what you need to do to reach these goals. Of course, your online presence will cover many different aspects, and your website is just one small part of it, but determining its place in your brand and image is key. For example, do you want it to reflect the voice and tone you use on social media or do you want it to showcase your more professional side? Is your website there solely for generating revenue or does it have the purpose of creating brand awareness? Think about this carefully before you get to work to help you save time!
Think about social
Social media rules the Internet roost, and it would be silly to create a website and then not have social media platforms to distribute your wonderfully creative content on. Social media is also a great place for customers to go to when they need help, and usually provides a faster service than by email or phone calls. Work to your strengths and niche – if LinkedIn has no place in your social strategy then don’t worry about it. If Pinterest garners you loads of traffic, then you know where you need to invest your time!