Content marketing plays an imperative role in increasing traffic, generating sales, enabling leads and boosting SEO (search engine optimization).
Any business can make a use of content marketing in order to flourish their business horizons. A good and genuine content can contribute to boost a site’s placement in search rankings. It’s an effect that no business would like to ignore.
Check out the ways to use content marketing to boost ranking in the SERPs.
- Fresh and Genuine Content:
A website can never have enough of the content, thus making a room for new pieces of content and the freshness of content. It is one of the core signals in improving Google’s ranking. The content freshness includes the publication date of the page, new pages, increasing number of links towards a page, increased level of traffic, and updates to the content.
Also the older posts can be still valuable, particularly when it offers in-depth analysis on a topic and have been constantly updated to keep its relevance.
- Old Content Management:
Managing and repurposing old content is important if it still gains a significant amount of readers. In the ever evolving content marketing, it is favorable to move beyond the written posts to new formats or variations to broaden the value of the write up.
Thus, repurposing content helps you analyses a topic in more detail and useful in creating multiple kinds of content without losing its value. It saves time spent thinking up new content, concepts and ideas. You can add videos, pictures, infographics, e-books, presentation, podcasts and many more.
A title or a headline is usually the foremost thing everyone notices while using a search engine, thus it is essential to make an attractive headline that must be simple, appealing, valuable and relevant. It must strike a balance between the relevance and the complexity.
Placing keywords in the headline are also suggestive to make it more SEO-friendly.
- Visual Content:
It has taken the internet by storm in recent past. It has gained popularity due to its own ability to process an image faster than a written text. It wins the first impression in grabbing the user’s attention impromptu. Visual content is now reckoned as a form of content in its own way to increase more awareness, leads and engagement.
An effective optimization of a visual content can lead to positive results and ensure perfect SEO-friendliness.
- Right Keywords:
The right set of keywords can turn into a helpful ally. Targeting highly sought-after keywords would make it less difficult for you to rank higher in search so it is recommended to pick phrases or words which are less competitive but still rank high. Trace out the best suited keywords for your content and think out-of-the-box to find target keywords.
- Link Building:
A link-worthy content helps you reach a broader audience. It increases the site’s visibility and its authority. As the number of unique domains is linked to your site, the more search traffic would reach your website. Natural link building helps to improve the search engine rankings.
In a nutshell, the prime aim of your content must be to offer relevance and value to your target readers. Plus it should be more SEO focused for an effective search ranking.